Capture Customer Success Stories

• What was life or work like then?

• Which frustration felt hardest?

PRO TIP: Ask “Can you paint a picture of that moment?” to draw out vivid detail.

• What incident pushed you to look for a solution?

• How did you first hear about our product?

PRO TIP: Encourage naming the trigger (“after missing a pitch”) for authenticity.

• What stood out in your first session?

• Which feature impressed you most?

• What small win changed your outlook?

• What did you do next once you saw that success?

PRO TIP: Ask for metrics or milestones to quantify impact.

• Which habit or obstacle almost derailed you?

• Who or what helped you push through?

• What tactic kept you on track?

PRO TIP: Contrast the obstacle vs. the ally to underscore the struggle and support.

• What’s different now — day to day?

• How did others notice your change?

PRO TIP: Pair a metric or testimonial with an emotion for maximum impact.

• What would you tell your past self?

• What’s the biggest lesson you learned?

PRO TIP: Frame as direct advice to boost relatability and stickiness.