3 Big Moves
Budgets, benchmarks, and wins that signal where the market’s heading.
More Moves
Wendy’s is overhauling its marketing engine after reporting a 4.7 % drop in same-restaurant sales, betting on data-driven segmentation and digital growth.
Context
In a crowded QSR market, survival no longer depends on menu innovation it depends on knowing who’s ordering what and why.
U.S. cosmetics company e.l.f. Beauty is expanding into Ulta Beauty’s Mexico stores and website starting November 10, marking its biggest Latin American retail push to date.
Context
As demand for affordable, high-quality beauty surges globally, e.l.f. is exporting its accessible luxury formula to new markets challenging premium competitors in their own backyard.
Greek dairy brand FAGE has announced a global partnership with Ferrari’s Hypercar program for the 2026 FIA World Endurance Championship, marking its most ambitious move yet into the world of elite motorsport.
Context
What looks like a sponsorship is really a positioning play. FAGE is turning high-performance racing into a platform for its core narrative nutrition as precision fuel.
