Wendy’s Revamps Marketing with Project Fresh
Wendy’s is overhauling its marketing engine after reporting a 4.7 % drop in same-restaurant sales, betting on data-driven segmentation and digital growth.
Amazon Makes Video Ads in Minutes
Amazon Ads has launched its AI-powered Video Generator tool in India, enabling advertisers to create high-motion product videos from images or webpages within minutes.
Gemini Replaces Google Assistant on TV
Google is rolling out its Gemini AI assistant to Google TV devices, bringing conversational intelligence and personalised viewing to the living room.
India’s Gaming Market Tops $1 Billion for the First Time
India’s video gaming market has surpassed $1 billion in 2025, with more than 500 million players 95 % of them on mobile according to Niko Partners.
e.l.f. Beauty Lands in Ulta Mexico
U.S. cosmetics company e.l.f. Beauty is expanding into Ulta Beauty’s Mexico stores and website starting November 10, marking its biggest Latin American retail push to date.
ReBid Unveils AI Creative Studio for Instant Admaking
Agentic-AI firm ReBid has launched an in-house AI Creative Studio that lets brands instantly generate customized visuals, product catalogs, and social content powered by data and automation.
FAGE Joins Ferrari on the World Stage
Greek dairy brand FAGE has announced a global partnership with Ferrari’s Hypercar program for the 2026 FIA World Endurance Championship, marking its most ambitious move yet into the world of elite motorsport.
Snap Partners with Perplexity After Strong Quarter
Snap posted a strong third quarter with revenue of $1.51 billion, up 10% year over year, while unveiling a $400 million partnership with AI search startup Perplexity AI to embed conversational search inside Snapchat.
Dailymotion Unveils ‘Ray,’ Its AI Media Architect
Dailymotion Advertising has launched Ray, a self-service AI platform that transforms client briefs into full media plans predicting, personalizing, and optimizing campaigns using data from over 400 million users.
Gatorade just went Upside Down
PepsiCo’s Gatorade has revived its 1987 classic “No Ordinary Thirst Quencher” jingle this time with a Stranger Things twist that merges retro energy with supernatural flair.
