3 Big Moves
Viral stunts, standout campaigns, and case studies that show what’s cutting through.
More Moves
PepsiCo’s Gatorade has revived its 1987 classic “No Ordinary Thirst Quencher” jingle this time with a Stranger Things twist that merges retro energy with supernatural flair.
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The campaign marks a full-circle moment for Gatorade, blending nostalgia with modern fandom. By syncing vintage athleticism to one of Netflix’s most iconic universes, it bridges generations through shared emotion and spectacle.
Coca-Cola Canada has launched “Refresh Like a Champion,” a national campaign uniting fans and athletes 100 days before the 2026 Winter Olympics.
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Olympic marketing is about moments that unite. Coke is using its legacy and multi-brand portfolio to turn anticipation into celebration.
Doritos Australia transformed its iconic chip into glowing Halloween art, proving a single shape can outshine slogans in brand storytelling.
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Amid an oversaturated ad season, Doritos stripped the words away. By letting its triangle speak visually, the brand turned minimalism into memorability.
